Origin 100% Navarra

At the end of the 19th century, the Velasco family produced liqueurs in Viana (Navarra) and in 1926 Ambrosio Velasco presented its products for the first time at the General Exhibition of Bordeaux. Among those liquors, of course, was Pacharán. In 1956, Zoco was the first Pacharán to be commercialized. Since then, many things have changed but today having a drink of ZOCO Pacharan is to savour the same thing 100 years ago.