This claim is based on the sales performance of vodka brands as reported by volume sales data, as reported on June 19, 2024 in the The Brand Champions 2024 report, published by The Spirits Business.

You may view the report in full here: The Spirits Business (2024), “Brand Champions 2024”.
Available at https://www.thespiritsbusiness.com/issue/brand-champions-2024/.

For further guidance, please contact marketing@paragonbrands.co.uk.